Lovehoney AU/NZ Regional Activity
Graphic Design
Overview
Lovehoney is a global brand with online retail in many different regions, so at certain points throughout the campaign calendar Australia/New Zealand will need different promotions or campaigns to align with local activity. This includes seasonal events like the AFL Grand Final, or regional retail sale periods like Afterpay Day and Click Frenzy.
Design
Always keeping the Lovehoney brand top of mind, I created designs for multiple digital marketing channels as well as lovehoney.com.au. I utilised Lovehoney’s brand colours, typography, and illustration styles, while also working closely with the local marketing team to ensure that the digital assets are designed to follow best practices for marketing channels.
