Lovehoney Digital Campaigns
Graphic Design
Overview
There are key campaign periods for Lovehoney throughout the year, either lining up with major sale periods like Black Friday, or with holidays such as Valentine’s Day. The campaign strategy and creative direction is defined at a global level, these are then rolled out across all regions of Lovehoney retail online.
Design
Following campaign design toolkits, I created designs for lovehoney.com.au as well as multiple marketing channels including email and affiliate advertising. It is important to interpret the toolkit accurately, while still keeping the channel top of mind, to produce eye-catching designs that also function well to hit business goals.
