Lovehoney Group Sub-Brands
Graphic Design
Overview
Lovehoney Group has multiple product brands including Womaniser, We-Vibe, and Lovehoney. As a part of B2B marketing in Australia, there is a need to advertise these brands and their product launches. For example, as a part of a monthly digital newsletter for the adult industry in AU/NZ.
Design
It is important to have consistency and an attention to detail while working on designs for multiple sub-brands. I always take care in familiarising myself with each brand’s distinctive brand assets, and refer to the brand books while working to ensure all colours and fonts are accurate.